BEAST ACADEMY: B2B ADS
Beast Academy is the math curriculum we wished we had as kids. In the winter and spring of 2023, our LinkedIn B2B ad campaign for Beast Academy reached out to public institutions, highlighting how our comic-based math curriculum could transform elementary education. I was responsible for the creative direction & animation of the overall campaign, while employing the use of assets previously designed by our Art Department team. By applying Beast Academy's unique comic book style to motion, we showcased the power of engaging storytelling in math education, connecting with decision-makers who seek to foster critical thinking and problem-solving in young learners. This targeted approach led to a significant increase in sales to institutions, demonstrating the impact of our innovative curriculum within the B2B math space.
Designed and Animated by:
Nestor Tomaselli
Project Creative Director:
Nestor Tomaselli
Marketing / Sales Team:
Katlin Chadwick
Grayson Maas
Mark Richard
FONTS & COLOR CODES
Main Copy: Roboto Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Accents: Dimbo
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Color Codes
#60BCE0
#D50032
#1B365D
#FF9A15
#FED725
MOODBOARD
STYLE FRAMES
EMAIL GIFS & SOCIAL ADS
FINAL INSTAGRAM STATIC ADS