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BEAST ACADEMY: B2B ADS

Beast Academy is the math curriculum we wished we had as kids. In the winter and spring of 2023, our LinkedIn B2B ad campaign for Beast Academy reached out to public institutions, highlighting how our comic-based math curriculum could transform elementary education. I was responsible for the creative direction & animation of the overall campaign, while employing the use of assets previously designed by our Art Department team. By applying Beast Academy's unique comic book style to motion, we showcased the power of engaging storytelling in math education, connecting with decision-makers who seek to foster critical thinking and problem-solving in young learners. This targeted approach led to a significant increase in sales to institutions, demonstrating the impact of our innovative curriculum within the B2B math space.

Designed and Animated by:

Nestor Tomaselli

Project Creative Director:

Nestor Tomaselli

Marketing / Sales Team:

Katlin Chadwick

Grayson Maas

Mark Richard

FONTS & COLOR CODES

Main Copy: Roboto Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Accents: Dimbo

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Color Codes

#60BCE0

#D50032

#1B365D

#FF9A15

#FED725

MOODBOARD

STYLE FRAMES

EMAIL GIFS & SOCIAL ADS

FINAL INSTAGRAM STATIC ADS