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BEAST ACADEMY: B2B ADS

Every individual has a different way of approaching problems. In AoP’s virtual campus, we export our model into the digital space by providing face-to-face interactions online with professors that push their students to think critically in order to find solutions to life’s situations. Critical thinking is like solving a rubix cube - there is no one ‘perfect’ solution, and solving it involves a deep process of introspection and reflection until we finally find the answer that best resonates with our pattern of thinking as it is reflected upon the world.


When we tie in this metaphor to our virtual campus, this process of self reflection unfolds before us like a series of interlocking mazes inside a virtual world where students are learning more about their peers, professors, and themselves in the process of solving problems. As the maze locks into place and we’re able to step outside to gain a top down perspective, we gaze upon a uniform rubix cube that becomes our AoPS logo - the vessel that houses the virtual campus, and our curriculum as a whole. 

Designed and Animated by:

Nestor Tomaselli

Project Creative Director:

Nestor Tomaselli

Curriculum Directors:

Rebecca Sodverik

Ellen Kulinsky

Katie Cordeiro

FONTS & COLOR CODES

Main Copy: Roboto

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Headers: DIN Grotesk

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Accents: High Voltage

ABCDEFGHIJKLMNOPQRSTUVWXYZ

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Color Codes

#0DBA86

#2DCCD3

#1B365D

#A400A4

#2DCCD3

MOODBOARD

STYLE FRAMES

EMAIL GIFS & SOCIAL ADS

After gaining approval of our AI mock ads by our stakeholders, I proceeded onto designing all of our 3D assets in Blender and compositing the finals in After Effects. Some of them followed the AI mock ads more closely, others took lose inspiration from them. If there is anything this part of the process taught me is the value of human taste in creating coherent design. Midjourney does not comprehend our company, brand values, and story - so we have to do that translation ourselves. Modelling everything in Blender allowed me to fit all of the AI's imaginings into the same world, and add part of my own creativity as well.

Designing these static ads set the stage for the motion ad that was to be the highlight of our campaign, which will be broken down in the next few sections.

FINAL INSTAGRAM STATIC ADS